Tech We Couldn't Live Without: 2025 Droplet Team Essential Tools
At Droplet, we're obsessed with efficiency and seamless workflows—it's the core of what we build for our customers. This is a look under the hood at the essential tech stack that our team truly couldn't live without.
Webflow: The Hub of Our Digital Presence
Our website is our front door, and Webflow gives us the power to build and manage it with unparalleled creative control and flexibility. It strikes the perfect balance between a user-friendly visual editor and deep design capabilities, allowing our marketing team to launch new pages and update content without being bottlenecked by engineering resources. For us, Webflow is more than just a website builder; it's a no-code development platform that enables us to be agile and responsive. The ability to quickly create and modify our digital home is a critical part of our marketing and communication strategy, allowing us to clearly articulate the value of the digital transformation we offer our clients.
Slack: Our Digital Office
Like many modern teams, Slack is our central nervous system. It's where conversations happen, decisions are made, and our culture comes to life. But we're strategic in our use of it. We rely on dedicated channels for specific projects, teams, and topics to keep conversations focused and organized. We have a rule: if a conversation requires deep, asynchronous thought, it moves to a proper document. But for the rapid-fire collaboration that keeps projects moving forward, Slack is indispensable. It's the digital glue that connects our team, whether we're in the office or working remotely.
Notion: Our Team's Second Brain
If Slack is our central nervous system, Notion is our shared brain. It's a remarkably flexible workspace where we document everything from our product roadmap and engineering specs to our marketing content calendar and HR policies. The power of Notion lies in its blend of documents, databases, and project management tools. We can create a project brief, link it to a Kanban board of tasks, and embed the relevant design files all in one place. This creates a single source of truth that eliminates confusion and ensures everyone is working from the most up-to-date information. It’s the kind of tool that, once you start using it, makes you wonder how you ever managed with a tangled mess of Google Docs and spreadsheets.
Loom: For Communication That Needs More Than Text
There are times when a quick video is worth a thousand words. Loom is our go-to tool for asynchronous video communication. Our engineers use it to record quick bug reports, showing their screen to provide context that would be lost in a written ticket. Our customer success team uses it to create personalized tutorials for clients. Our design team uses it to walk through new mockups. Loom allows us to communicate with clarity and personality, saving countless hours that would have been spent in meetings. It's a simple tool that has had a profound impact on our efficiency and ability to communicate complex ideas quickly, especially when dealing with visual products that benefit from demonstration, much like the challenges of conveying field data can be solved with visual aids.
HubSpot: The Engine of Our Growth
For our sales and marketing teams, HubSpot is the command center. It's a powerful, all-in-one platform that manages our customer relationships, marketing automation, and sales pipeline. We use it to track every interaction a potential customer has with us, from their first website visit to their final demo. This gives us a holistic view of the customer journey and allows us to provide a more personalized and relevant experience. The marketing automation features allow us to nurture leads and deliver the right content at the right time. For our sales team, the CRM is an invaluable tool for managing their pipeline and ensuring no opportunity falls through the cracks. It's a sophisticated system that helps us manage the entire customer lifecycle, from initial interest to long-term partnership, a process that requires the same attention to detail as managing a complex hiring pipeline.
Our Philosophy on Technology
Our approach to technology is simple: we look for tools that are powerful, user-friendly, and integrate well together. We believe that the right tech stack should feel like a natural extension of our team, empowering us to do our best work without getting in the way. Each of these tools plays a critical role in our daily operations, helping us to stay organized, communicate effectively, and ultimately, deliver a better product and experience to our customers. This philosophy is embedded in our own product, where we champion the use of intuitive technology, like the simple yet powerful e-signature, to solve complex problems.
Curious about the technology that powers our own product? Our friendly support team would love to give you a personalized tour of Droplet. See how we've applied our philosophy of simplicity and power to build a platform that can streamline your most important workflows. Schedule your no-pressure tour today!
